Circus the Circus

Blue Ocean Strategy Institute BOS007 The Evolution of the Circus Industry (A) xOverall winner of the 2009 European Case Clearing House Awards xWinnerofa2006EuropeanCaseClearingHouseAwardinthecategory â€Å"Strategy and General Management† 06/2009-4999 This case was prepared by Matt Williamson, INSEAD MBA 2000, under the supervision of Professors W. Chan Kim, Renee Mauborgne and Ben M. Bensaou, all at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.Copyright  © 2002, INSEAD-EAC, Fontainebleau, France. To order copies of INSEAD cases, see details on the back cover. Copies may not be made without permission. This document is authorized for use only by Janis Rozenbergs at Vidzeme University until August 2013. Copying or Blue Ocean Strategy Institute â€Å"If you ask a kid to draw a circus, they draw a tent. † Pam Miller, Big Apple Circus, New York. Indeed, t he circus tent is a unique and evocative icon that has featured prominently in circuses for centuries.Relying heavily on a flamboyant entry into town, the big top was their primary tool to attract audiences to the spectacle taking place inside. Nevertheless, while the symbolism of the tent is important in the contemporary interpretation of circus, most early shows, particularly the European precursors of what would be recognized today as circus, took place in theatres and dedicated buildings. The Origins of the Circus The circus was created in 1768 by Philip Astley, an Englishman who set up a ring format for equestrian events, still in use today.Classical circus is considered to consist of four elements, whether inside a tent or a large arena: equestrian acts, clowns, acrobats and jugglers. The word circus originally denoted a competitive arena for horses, with the Roman Circus Maximus the most imposing classical example. 1 The circular space is perfectly suited to a galloping act, and largely unnecessary for any other form. 2 The centrifugal force generated by a horse galloping around a small diameter ring enabled the equestrians in the show to stand on horseback and perform other similar tricks.Juggling, tumbling and trained animal events had been popular through the ages, but by adding a clown to the mix to parody the other events and add some humor, Astley transformed these separate acts into a real show. 3 Astley’s innovation spread quickly throughout Europe and showed up in America in substantially the same form in the summer of 1785. Building on the basic equestrian component, legends such as P. T. Barnum and lesser-known players like W. W. Cole and George Bailey sponsored elaborate acts from trained zebras to trapeze artists.Around the core circus, promoters grafted sideshows such as menageries, human and animal ‘curiosities’, and carnival games to enhance the spectacle of their shows. Barnum, perhaps the most celebrated huckster of modern times, was so successful that many of his efforts have entered the modern lexicon. He marched Jumbo the Elephant across the newly dedicated Brooklyn Bridge and proclaimed General Tom Thumb, a midget from Connecticut, the smallest human ever to have lived. The Development of the Traditional CircusThough an extremely popular form of entertainment during the 19th and 20th century, the circus conjures an image of drifters and dreamers with gaudy clothes, aggressive hawkers and a standard routine of acts. Whereas whole towns had once turned out to see historical revues and the latest mechanical marvels along with other events as the circus passed through town, 1 Personal communication from Fred Dahlinger Jr. , Director, Collections and Research, Circus World Museum, May 9, 2001. Author’s interview with Dominique Jando, Associate Artistic Director, Big Apple Circus, May 8, 2001. 3 John Culhane, The American Circus (New York, USA: Henry Holt and Company, 1990), p. 1. CopTyhr iisgdhot c ©um20e0nt2isINaSuEthAoDriz-eEdAfCor use only by Janis Rozenbe1rgs at Vidzeme University until August 2013. 0C6o/2p0yi0n9g-o4r999 ———————– [pic] [pic] [pic] [pic] ———————– posting is an infringement of copyright. [email  protected] harvard. edu or 617. 783. 7860.

Tesla motors

The focus of this communications plan is Teasel's Toronto debut. While creating awareness or changing attitudes are important for Teasel's success in the high-end electric performance car market, the company's success is ultimately measured by its sales figures. Sales are a more concrete way of measuring the effectiveness of communication efforts. For this reason the objective is as follows: Create 30 sales by the December 2010 debut of Taste Motors in Toronto.STRATEGY Two approaches to selling high-end automobiles High-service is another draw for luxury re most effective: exclusivity and service. And performance automobiles. BMW offers training courses to those who purchase its Exclusivity is commonly cited as a way to more expensive cars. 3 Ferreira offers custom generate hype for luxury and performance paint colors and free gear. Taste Motors Inc. Automobiles. According to Catchall Kelly, feature uses the high-service approach by sending its writer, Toronto Star, the new Lexus Lea f's mobile service units to make house calls to â€Å"looming rarity [is what] makes the ALFA such a maintain vehicles. 4 hot commodity' for a car priced at $375,000.In an era with limited luxury goods sales, a Another example of the use of exclusivity personal sales process is more important than can be seen in the case of Ferrier's Mezzo. Ever. 5 This is why the strategy that will be used Building up to the release of Ferrier's Mezzo, an will foster close customer-seller relationships. Enormous amount of buzz was generated from Another strategy used by many organizations the vehicle's limited distribution. The Mezzo was in a recessionary luxury goods market is offered to only 400 people worldwide, people targeting extremely wealthy consumers who ho previously purchased a Ferreira OFF and are always willing to spend on expensive items. Ferreira OFF. 2 The result was a media frenzy.The For Taste these people can be seen as a core car's exclusivity made reviewers excited about audie nce as well as key influences. The rare chance at a test drive. Few Taste vehicles have been available to For these reasons, the primary strategy Toronto reviewers so there is likely a sense of will be to use exclusivity to generate anticipation for the company's products. Taste hype and therefore sales leads for Taste will use scarcity to drive sales and hype in a icicles. Similar way. Http:,'/'. NP. N. r;. N'. Thetas. Com/wheels/a elm 8540– new-375-000- Lexus- likely-to- become- instant-classic 2 http://www. Seriousness. Com/cars/top-Ferreira-Mezzo. Tm http://www. BMW. Com/ http://www. Testators. Com/about http://blobs. Bent. Mom/Bennett NP=712 TACTICS ; Exclusive vehicle test drives for key people and media at GTAG race track or closed course in the Fall with Jay Leno ; Interviews w/ celebrity owners of Taste vehicles (egg. Jay Leno, Chris Bosh) ; Swag/Apparel -Leather Jackets, watches for auto Journalists and PIP attendees (use Ross promo with Role/Harry Rosen) ; Exclusiv e PIP Toronto cocktail party / art show, with the Taste Roadster as art – in boutique store, set up to mimic a gallery ; Provide attendees first opportunity to book an appointment, order or test drive ; Tours of showroom/boutique store. Media, auto aficionados, invite only ; Newsletter in advance targeting key audiences ; Info packages ; Advertising through news media (egg.Globe and Mail Taste exclusive in the Wheels section) ; Media kit for launch event ; Partner with Honda Indy Toronto July 16- 18 2010 to provide showcase for vehicle, Media kit for media track day at Toronto Motivators Park in Cayuga, ON with PR team on-site to field inquiries ; Associated interviews and photos can be ; Social media tactics including news release, website/Trinitrotoluene/Faceable utilized through online campaign AUDIENCES This communications plan has various key audiences. The audiences were selected for their influence on other people as well as their interest in and ability to afford a pe rformance electric car. All of the segments listed appreciate appeals to exclusivity. Corporate Executives Based in Eastern CanadaWho they are: ; Live and work in Toronto or Montreal ; Earn over $250,000 annually ; Canada's â€Å"Top 40 Under 40† ; Often in the technology sector ; Show you are ahead of the curve; go green by driving a Taste Roadster ; Taste Motors' cars blend style, acceleration, and handling with advanced technologies that make them the quickest and the most energy-efficient cars on the planet. Tesla Motors Andrew Martin COMM 336 Informative Paper 4/4/2013 Tesla Motors Tesla Motors is a car company that designs, manufactures and sells electric vehicles. This public company was founded in 2003 by Ian Wright, JB Straubel, Marc Tarpenning, Martin Eberhard and most notably Elon Musk. Its headquarters is located in Palo Alto, California, with its main production plant in Fremont, California. The company was named after Nikola Tesla, a renowned electrical engineer and physicist. Its goal is to increase the number of EV’s (Electric Vehicles) available to the market to help make it more mainstream.Currently, Tesla motors have produced two models, the Tesla Roadster and the Model S, and has unveiled a third, the Model X. In the Future, the company plans to produce family-sized minivans, electric SUV crossovers, and electric fleet vans for municipal governments. Other business includes collaborations with other companies such as Toyota, Mercedes, Daimler, Freightliner Trucks and Panasonic. Although the company has earned much success, it has hit its share of bumps along the way such as lawsuits, recalls and founder disputes.The company began when two teams wanted to start an electric car company and since their goals were similar, they joined forces to better their chances of success. The most famous of these entrepreneurs, and one of the most important and iconic figures to the company, is Elon Musk. His success began with his first company Zip2, which was bought out by Compaq for $304 million. Then he co-founded what eventually became PayPal, which was bought out for $1. 5 billion by Ebay.Elon co-founded a third company named SpaceX in 2002 where he is currently the CEO and CTO. SpaceX is a shipping company, in that it ships cargo with huge Falcon 9 rockets into space, supplying NASA’s cargo to the International Space Station. This leads us to his co-founding of Tesla Motors, where he oversaw the company’s first car, the Tesla Roadster and eventually took the position of CEO. Tesla Motors is not the first car company to produce pure EVs. In fact, EVs have been around since the 1800’s and outnumbered combustion engine vehicles.Since then, combustion cars held the market and EVs were for the most part out of the automobile scene until the 1900s. GM and several other car companies produced experimental EV’s in limited numbers but their motives were self serving, including fulfilling government emission mandates. GM’s EV1 was leased only and were crushed after the lease was up 3 years later. EV’s first found a foothold in the auto market with the introduction of the hybrids. Toyota’s Prius was the first mass-produced hybrid gasoline electric car, which was introduced to the global market in 2001.To date, the Prius has sold over 2. 5 million cars worldwide and is the world’s best selling hybrid. Since then, many other companies have produced their own versions of hybrids such as the Chevy Vol t, and the Nissan Leaf, the world’s top selling EV. From the start, the Tesla Motor company has had a strategy for entering the market as an EV auto maker. It is difficult enough to start a new car company without a long built reputation, but to enter a new and uncharted market is bold and very risky.To do this, Tesla first would build a sports car with low production numbers in order to prove their technology. Next, they would shift do to luxury models that are more affordable and their last step is to build affordable EVs to compete with economy cars already on the market. In 2008, Tesla Motors started selling its first EV, the Tesla Roadster, which was just a Lotus Elise with a Tesla electric drive system. It was designed to compete with other sports cars in its price range.Not only was it Tesla Motors first production vehicle, it was the first highway-capable all-electric vehicle in serial production for sale in the US, and the first production car to use lithium-ion batt eries, allowing it also to be the first all-electric car to have a range greater than 200 miles per charge. Its 288HP electric engine allows it to accelerate 0-60 in just 3. 7 seconds. This power has allowed it to win the Monet Carlo Alternative Energy Rally and the Federation Inernationale di I’Automobile. The EPA rates the Roadsters range at 244 miles but at 25mph, it can accomplish 300 miles, the urrent distance record for a production EV. Production ceased in 2012 and over 2,250 Roadsters have been sold worldwide. Tesla’s next move was to build a more practical 4 door sedan for a broader market. These would be built at the Tesla Factory in Fremont, California. Unlike the Tesla Roadster, the entire car would be built at the factory rather than just putting a motor in an existing car. The Model S is the first production car to come out of the newly purchased factory and deliveries began in June of 2012. Three packages are available, with the Performance package boast ing 420 hp and an EPA range of 265 miles.Although the car weighs over 2 tons, its low center of gravity allows for excellent handling and because it’s driven by an electric motor with no gear box, it can still accelerate from 0 to 60 mph in 4. 4 seconds. Another difference of the Model S over the Roadster is its charging ability. An optional supercharger can add 150 miles of range in just 30 minutes and can fully charge the cars battery in just one hour. Tesla is adding Supercharging stations across the country and is free to use for Tesla owners. These Supercharging stations are solar powered and any extra power is fed back into the grid.From a normal 110V/12A outlet, one our adds 5 miles of range and from a 220V/40A oulet, one our adds 31 miles of range. The Model S has received much appraise and has one several rewards including 6 Car of the Year Awards. The Model S starts at just $62,000 for the basic model and its top model costs $87,400 USD. In 2014, the Tesla Factor wi ll start full production of its second EV, the Model X. This model is an SUV with several innovations and some impressive performance. First, it doesn’t have side mirrors but instead uses cameras to reduce its coefficient of drag, making it more aerodynamic.Next, it has uses hinged falcon-wing doors, allowing easier access for rear passengers. The performance model has two motors, allowing for four-wheel drive and accelerates from 0 to 60 in just 4. 4 seconds. Its range is similar to the Models S and is said to be 270 miles. Although it weighs 10% more, it shares 60% of the Model S components including its 17† touchscreen control panel, but unlike the Model S, it has two touchscreens on the steering wheel for multi-function control. In order to build its EVs, Tesla Motors first needed to find a place to build its line of cars.It first planned to build a factory in Albuquerque, New Mexico but was canceled and a factory in San Jose, California was also canceled due to cos t. Fortunately, the economy went south in 2008 and the NUMMI plant occupied by both GM and Toyota was abandoned. In 2010, Tesla Motors purchased the factory building for $42 million. Most of the 370-acre facility is unused and the only activity seen is the Tesla Factory’s production of the Model S. Not only did Tesla acquire the 5,500,000-square-foot main building, but they also acquired over $17 million in manufacturing equipment and parts, making the start-up cost of Tesla Motors less.Currently, around 1,000 workers are employed at the factory, producing 20,000 vehicles a year. Along with its own line of vehicles, Tesla Motors also has several collaborations with some well known company’s. Daimler’s Mercedes line had Tesla build electric powertrain components for its A-Aclass E-Cell, which has a 124 mile range. Only 500 of these cars were built in Europe to test the market. Another project Tesla is currently working on for Daimler is the power train for the Sm art Fortwo vehicle. In July of 2010, Toyota announced that it would be working with Tesla Motors to produce an electric version of the RAV4.Toyota converted 35 RAV4s for evaluation, using the power pack from Tesla’s Model S and powertrain components. Freightliner Trucks are also working with Tesla, using their battery packs for their Custom Chassis Electric Van. At Tesla, workers have passion for doing the right thing for the world. People are overworked and underpaid, but are endlessly fueled by a desire to tackle one of the most important challenges society has ever faced, protecting the planet. Giving future generations a good place to live is important to everyone at Tesla, unlike some other companies.One example was GM’s EV-1 electric car, which was built in the late 1990s. GM didn’t build an EV-1 to help the planet, but rather to fulfill a California mandate for a zero-emission vehicle. After fulfilling this mandate, all EV-1s were repossessed from lease a nd most were crushed. Unlike GMs self sabotaged EV-1, Tesla’s Model S and other models are out to create a paradigm shift and it all starts with the corporate culture. Tesla’s internal communication mediums include phones, pagers, video networking, email and everything a normal office would expect to have.A less obvious, but perhaps the most important type of internal communication is person to person. Tesla’s offices allow for this by leaving the office open. Different teams are all in the same room, so that communication is done on a personal level from one department to another. This open environment office space approach helps the synergy of the entire Tesla team. Being a high tech auto company, Tesla also communicates externally by all the ways a tech company should. Their website includes a forums section that allows owners and non owners to make posts and comments on a number of Tesla topics.This is a way for customers and enthusiast to communicate with t he company directly on the site. Tesla also keeps a blog on their site to keep the community up to date with the company. Along with their website, Tesla also has a Twitter, Google+, Facebook and Vimeo pages. Tesla also has the ability to directly communicate with their cars aswell. When a new firmware version comes out for the car, it can automatically download and update the new firmware. In one case, a Telsa customer was trying to charge his car at one of Tesla’s super chargers but the car would not charge.The owner called Tesla and they were able to send a firmware update within an hour, which fixed the problem. Another public relation strategy is to off the superchargers free to Tesla costumers for life. Some of the communication challenges for Tesla have been the negative media about the company. One incident included a lawsuit with the BBCs popular auto show called â€Å"Top Gear. † Tesla’s Roadster was featured in an episode and it was written in the scr ipt for the car to rail. Overall, the episode put down the car in a negative way.Tesla Motors took them to court but the case was not successful for Tesla. Another incident was a NYT reporter giving the car a negative review. In defense, Tesla released data to compare what the journalist said and how the car was actually driven. In the end, the journalist was discredited. In general, Tesla Motors and its vehicles have a very positive public relationship. Before the Model S was released to customers with reservations, Tesla held events that would allow customers to test drive the car in order to ease the tension of eager clients.These events were also good opportunities for reporters to get a look at the new EV. Since then, there have also been many other events, showcasing the car. Elon Musk and other important head figures of the company often speak at these events. Other positive publicity and exposure has been done though the media. The National Geographics Channel had an episode of â€Å"Megafactories Supercars† covering the Tesla Factory as it produces the Model S. Another popular outlet for Tesla media are videos available on sites such as Vimeo and Youtube and the Tesla website.

Discussion Topics Essay Example | Topics and Well Written Essays - 250 words - 7

Discussion Topics - Essay Example (The Gilder, 2009) The Civil Rights Movement is very important in American history because it consequently put a stop to obvious discrimination and abuse of people who helped America gain freedom and prosperity. Despite the optimism of the times, African Americans were still being looked down on in American society. I have chosen Rosa Parks as someone who played a very significant role in post-war America. Rosa Parks was just a civilian but what she did on the bus in Montgomery, not giving up her seat in the colored section of the bus for a white person, sparked much needed reform. Mrs. Sparks had paid the right fare and was seated in the right section of the bus. However, because preference was given to white people that time, Mrs. Sparks was ordered to move. The simple act of Mrs. Sparks, even if she got arrested for it, helped bring about tremendous change in the life of African Americans. Thanks to Mrs. Sparks and other like her who fought for the recognition of black people, the white people stopped treating African Americans as lesser individuals and instead, the â€Å"white† society started treating â€Å"black people† as equals. African Americans were given the rightful privileges due to them as citizens of the United States. The Gilder Lehrman Insitute of American History. (Producer). Anthony Badger on the Civil Rights Movement. Historians on Postwar America. Podcast retrieved from

Brent Staples, just walk on by Essay Example | Topics and Well Written Essays - 500 words

Brent Staples, just walk on by - Essay Example Somehow, the author expresses his surprises about the sweeping generalizations superficially formulated for Blacks; and some are even the most non-sense ever. He conveys about the inability of the Whites to live peacefully and soundly with the Blacks; he conveys about the Whites unwillingness to stop and think about the freedom that makes America a new melting pot of races; the segregation that guards the possibility of openness between the two races so the Whites always feel troubled of the Blacks. The essay touches on three themes: the undying repercussions of segregation, discrimination, and the White’s traditionally ascribed fear over the Blacks. The author speaks in a personal point of view. He is black, which is quite clear. He uses his own experiences in order to corroborate his claims about how Blacks are always mistakenly referred to as the â€Å"bad† people of the society. He starts by describing Blacks being mistakenly thought of as wicked people. This wickedness even comes in an assorted fashion: thug, burglar, a constant source of fright. This, in some way, suggests of the direness of the White’s fear. The author uses his personal experience of a young woman whom he describes as â€Å"white, well-dressed† and young at her early twenties (Staples, â€Å"Just Walk on By†). Upon seeing him at a discreet distance, the woman scampered seriously. It is valid to surmise that they are strangers to each other but where did the fear of the woman come from? Seen this way, there has been a superficial generalization of Blacks as a threat or a danger. Where did these fresh Whites get their notion of Blacks as frightening? The Whites would always refer to the history between the two races: Whites being the more educated, superior ones while the Blacks remain slaves. In the later passages, the author uses the word â€Å"thunk† four times. This is an onomatopoeia that subtly refers to how the Whites

Agency theory Essay Example | Topics and Well Written Essays - 4000 words

Agency theory - Essay Example At this stage, agency theory is superseded by what is called stakeholder theory. The same not having been clearly defined, modern scholars advocate the theory called â€Å"enlightened stakeholder theory† which seeks to remove the shortcomings in the traditional stakeholder theory so that managers who could take shelter under the traditional stakeholder theory and avoid accountability, are now compelled to show performance for value maximisation in the long run. This is sought to be achieved by active participation of agents/managers through proper motivation and communication with a scorecard on hand. Thus the enlightened theory would go a long way in plugging the loopholes in the corporate governance occurring in spite legislations like Cadbury report, Greenbury report in the U.K. and SOX Act in the U.S.A. Corporate Governance is a much-discussed issue of public importance, of late. One aspect of the issue is the corporate ownership and control which this proposal deals with. In the discussion here, the word ‘corporate’ is loosely described as firm, company, corporation etc, which all refer to public-owned companies listed in stock exchanges. Share-holder activism all over the global corporate environment has given rise to the study of corporate ownership and control and their impact on the performance of the corporates. By 1990 Corporate Governance had become a household name in the United States of America when a California based pension fund company â€Å"California Public Employees Retirement System’’ (CalPERS) that had invested members’ funds in the shares of leading companies, pioneered by questioning those listed companies’ practice of buying back shares from the share holders at higher prices which meant draining of companies’ c apital and in turn reduction in value of shares held by them. This was soon followed suit by many contemporary companies representing widely dispersed shareholders around the world

Journal Essay Example | Topics and Well Written Essays - 250 words - 96

Journal - Essay Example Problems are likely to arise if some of the workers discover that they earn less than their counterparts regardless of performing the same work. Conflicts are likely to arise and these can impact negatively on the performance of the organization. Conflicts are counterproductive and they can pose a serious challenge to the human resource management. The other issue that should be considered is that collective bargaining should be advocated in the event of awarding a salary increase to the employees. This helps to prevent salary discrimination where some of the employees may earn more than others regardless of performing the same task. This strategy helps to create a sense of belongingness to the company among all the employees belonging to the same department. Essentially, employees need to be motivated so that they can put optimum effort in their performance. This can be achieved through promoting equality among

HRM Essay Example | Topics and Well Written Essays - 1500 words - 1

HRM - Essay Example The main aspect of SHRM is the people and the people’s needs. Thus strategic human resource management involves aligning the goals of an organization with those of the people. This is a challenging task since in most cases the goals or the objectives of an organization and those of the people are unrelated (Samuelson and Marks, 2012). For instance, many employees are only concerned with their income and the need to propel their careers. On the other hand, an organization is concerned with productivity efficiency and cutting of production costs. These two objectives are dissimilar and have opposing orientation. However, the success of an organization is dependent on the level at which it HRM unites the goals of the organization with those of the employees. For instance, a HRM should device policies that maintains productivity or cuts down on cost while maintaining the productivity and satisfaction of individual employee. Thus for an organization to attain its strategic objectiv e, the staff must share into the objectives and vision of the company. This aspect creates the first challenge of strategic management as described by (Henderson, 2006, p. 123). Henderson (2006) claims that integrating the people with organizational goals are the most challenging undertaking in HRM. Moreover, the integration process creates management problems. For example, it is difficult or impossible to compel employees to accept a pay cut in order to save a company from collapsing. Conflicts between organization and employees objectives are classical scenarios in most companies. For example, employees object paid leave despite knowing that their companies are not making sufficient profit. To implement strategic HRM, the HRM should understand the meaning of Strategic HRM, aims of Strategic HRM and approaches to Strategic HRM Meaning of SHRM Before embanking into any Strategic HRM practices, a HRM must understand its meaning and significance within an organization. Firstly, the ma nagers should understand SHRM as an action of competitive advantage. With such basic definition, the HRM will be able to define other aspects of HRM and apply them effectively. Many HRM studies have the following general approaches to the meaning of HRM. Use of planning A systematic approach towards personnel management and design Strategic use of human capital Attainment of competitive advantage The points stated above can be combined to develop a practical meaning of SHRM. Ideally, strategic HRM deal with organizational issues that are concerned with changes in structure, organizational performance, culture, and aligning resources with future needs of the organization. Thus, strategic HRM is concerned with human capital development as well as building production capacity of an organization. Alternatively, SHRM deals with human capital issues that are affected by strategic plans of a company. Aims of SHRM The main aim of strategic HRM is continued relationship between the people an d the organization management into the long term. Behind this rationale is the concept of defining and achieving competitive

Macro Economics - Research a country Essay Example | Topics and Well Written Essays - 750 words

Macro Economics - Research a country - Essay Example The other neighbors of India that lie in the Indian Ocean are Sri Lanka, Maldives, Thailand and Indonesia. Discussion The Indian economy is the eleventh largest economy in the world in terms of nominal worth. The nominal worth of India has been estimated to be $1.75 trillion. The economy is also designated as the third ranked economy in the world in terms of purchasing power parity. The country has witnessed an average GDP growth rate of 5.8% over the last twenty years with the average growth rate of the economy reaching to 6.1% in 2011-12. The backbone of the Indian economy is the agricultural sector supported by the huge labor force available in India. The size of the labor force in India is 486.6 million which is the second largest in the world. The economic reforms adopted by the country have seen the growth of the services sector in a rapid manner over the last twenty years. The agriculture sector now constitutes 18.1% of the GDP of India, the services sector constitutes 55.6% a nd the industrial sector comprises 26.3% of the GDP of the country. However, the country has GDP per capita of USD$448.91 which ranks 140th in the world. The political system in India has seen the emergence of coalition government formed over the last two decades with no single party being able to attain majority in forming the central government. There is diverse opinion between different states. However, in the best interest of the nation, the central government and states work hand in hand to implement the policies for economic growth. The economic reforms adopted by India to attain economic liberalization have seen growing investments in the education and heath sector (Mankiw, 2011). The infrastructure of the rural health and education has developed due to the strategic policies of the government thereby improving overall standard of living for the population. The share of India in world trade was 1.68% as on 2008. India has emerged as the nineteenth largest exporter and the ten th largest importer in the world as on 2011. The main industries that import goods in India are the crude oil, chemicals, fertilizers, gems and machineries. The major industries that export goods from India are leather, textile, jewellery, petroleum, engineering goods, etc. The average exports of India stand at USD$3703 and the average imports is USD$5463 as on 2013 (Trading Economics, 2013). The process of globalization has led to the inflow of huge volumes of foreign direct investments in the country. India has been able to develop progressive technologies that have laid the path of sustainable economic progress of the country. By attracting foreign investments, India has been able to catalyze the growth of industries and services that impacted the economic trends in a positive manner. The telecommunication industry is the fastest growing industry in India while the automobile industry is the second fastest growing industry in the world. This has led to the rise in the income leve l of the population that stimulated the economic demands followed by the growth of production volume and GDP growth in India. India has been in a relatively advantageous position in the world economy after the global financial crisis and meltdown (Allen, 1999). India’s share of overseas investments in US was limited due to which the country was far more insulated from the adverse impacts of the crisis. India has moved from strength to strength with central bank in India

Marketing Design and Innovation Dissertation Example | Topics and Well Written Essays - 3000 words

Marketing Design and Innovation - Dissertation Example In other words, it was just a newfangled version of radio with visual device. But today, television sets have numerous features from stylish design to innovative facilities. This paper is entitled to recognise the changing characteristics of television since its invention in early 1900s. In this context, the changing characteristics can be easily identified in the history of television industry. Its shape, colour, sharpness, feasibility, and customer choices have changed rapidly over time. The customers’ choices, their preferences, competition and technological progression can be identified as the main drivers of innovation in this case. The discussion of the paper concentrates on the grounded theory and marketing theory to identify the various changing characteristics of television. 2.0. Synthesis and Review of Literatures According to Doyle (1998), innovation, as a marketing strategy, has several times proved to be the key factor to reward success to many businesses. It is a lso considered to be as the path of attaining higher growth in terms of sales, market shares and others. However, innovation can be referred to as the development of a newly designed product, marketing channels and marketing concepts. Thus, innovation in marketing can be stated as one of the crucial elements to achieve an efficient competitive advantage and growth (Bridgewater & Doyle, 1998). This statement can be well-observed in the case of television industry where analysts claim to witness an extraordinary chain of innovations which brought about changes in shape, colour, size and other features of the genre. For instance, Lachenbruch (1964) stated that in its performance from 1953 to 1956 the television industry reached its maturity similar to radio and phonograph industries. It was the period when almost every household in America had a television set in their living room and thus sales of television begun to fall. By that period, a new version of television was introduced to the market, i.e. colour TVs. This innovation again took the industry to its growth (Lachenbruch, 1964). These kinds of evidences can be witnessed in almost every stage of the industry, especially in terms of style and technology. This shall be evidently identified in the further discussion. 2.1. Change in terms of Style The introduction of television can be identified in the early 1920s when television was presented in two broad paths; one as mechanical and the other as electronic. The mechanical television set was invented by Charles F. Jenkins in 1923. These types of sets were primarily indentified as a 30 line television and used a mechanical framework to produce images on the screen through a spinning disc. The formula was then implied by General Electric in 1928 and used a 24 line television set with a 3 inch screen to display five different frames in a second. In 1927, another scientist, Philo T. Farnsworth invented television which was entirely based on electricity and did no t use any kind of spinning discs or other similar devices. Instead of its mechanical framework, the television set used an image dissector tube. Another speciality of television set was that it could display almost 120 lines with the speed of 24 frames in a second in comparison to the mechanical television set of Jenkins and General Electronics. It was in 1929 when Herbert Ives first introduced a 50